The Road to Strategic Website Design
                        
 
Effective marketing in the digital age is no longer based on gut feel, accumulated experience, or the highest paid person’s opinion; it’s based on customer data. Many organizations have already taken the first steps to truly understanding what works best for their customers. They have realized the value of listening to customer data, leveraging inhouse or basic self-service testing tools to identify the website design changes most likely to improve lift, revenue, or engagement.

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